I believe, Instagram runs on brand collaborations. And if you’re on Instagram, dreaming of being a content creator or influencer while scrolling through the black hole that is Instagram, you need to read this.
Rather than beating around the bush and delivering unnecessary words for you to read rather than send emails for brand collaborations, I’ll list it down for you to scan through quickly get to the important stuff.
- Write a catchy subject line (see examples below).
- Introduce yourself and include direct links.
- Mention why you wish to work with the brand.
- Include your social media statistics like engagement rate, monthly/weekly views, audience demographic, etc.
- Mention other brands you’ve worked with from the same industry.
- Be personal and customize your email for a person and brand.
- If you can, include the idea in your email.
- The email should be about what you can do with and for the brand, don’t make it all about yourself.
- If it’s your first email pitch, include a mini media kit.
- DO NOT INCLUDE PRICING.
Tip
Interact with the Brand on Social Media before you send an email pitch. It shows that you’re interested in the brand. You may also get bonus points for mentioning any recent campaigns or content that you liked in your pitch email.
Sample subject lines for brand collaborations:
- Beauty blogger | 11k followers – (Experienced)
- Fashion blogger | Reach new audiences (Beginner)
Sample email template for brand collaborations:
My name is {insert name}, and I’m a {insert niche} blogger. Going through your Instagram page, I feel like my vision aligns well with your brand’s philosophy. {mention any recent campaign you liked}, and {why you wish to work with the brand}.
Please find the media kit attached to this email.
- My official Instagram account is: {insert direct link}
- My website is: {insert direct link}
If my audience and aesthetic are a good fit, I’d love to discuss a collaboration.
I look forward to working with you!
When brands reach out to you:
Thank you so much for reaching out. I’m all about {insert your niche}, and I’d love to discuss a collaboration to see how we can be a good fit.
Here are a few questions I’d like to ask:
{insert questions}
Please let me know what I need to do to get started.
I look forward to working with you!
How has your experience been with brand collaborations through email pitching? Let me know!
