A Guide to a Social Media Manager’s Favourite Social Media Management Apps

social media apps on mobile screens

Social Media is a conversation. Social Media is customer service. Social Media is advertising. Social Media is connectedness.

Sarah Beth Rosa

Social media management is exciting and time-consuming. What you put out there matters. It decides whether you’ll be successful on apps like Facebook, Instagram, TikTok, etc. 

As social media managers, you often struggle with time management as there’s a lot on your plate, including but not limited to content creation, posting, and promoting. This is when social media management apps come to your rescue. These apps help you save time, energy and sustain your peace of mind. You can focus on creating creative content, growing your business, networking, and strategizing instead.

A few amazing apps such as Planoly, Later, Hootsuite are popular amongst Social Media Managers and freelancers. To ease your work burden, we have specially curated this for you. 

Later : Ladder to Instagram Success

Later is considered to be one of the top-ranked apps for social media platforms, particularly Instagram.

Features : 

  • Helps in scheduling and publishing social media posts, videos, etc.
  • Assists in measuring results 
  • Monitoring engagement 

Compatible AppsInstagram, Pinterest, Facebook, LinkedIn, Twitter 

Versions : Free, Starter, Growth, Advanced

Pricing : Later has a free pricing plan for a total of 30 posts for a single user. The prices range up to $40 for 6 users.

Planoly : An App for All 

Planoly assists business owners, social media managers, and marketers to customize and draft content to post on a scheduled date in the future. Smarter work and better performance seem to be the motto here. It in one of the few social media management apps that offers a free version.

Features :

  • Useful for drafting, planning, and scheduling content 
  • Analyzing business profile and data analytics 
  • Compatible for web, mobile apps

Official Partner Apps : Pinterest, Instagram 

Pricing : Beginning with a free version for two profiles for a single user to a custom version starting from $23 for multiple profiles, Planoly is a preferred app. Annual and monthly plans are available. 

Hootsuite: Scheduling made easier 

Hootsuite is a social media scheduling, monitoring, and analytics app. It’s an all-in-one combination that is reliable for a beginner.

Features

  • Schedule and curate content 
  • Measure Return on Investment (ROI)
  • Manage team members

Compatible Apps : YouTube, FaceBook, Twitter, Instagram 

Pricing : Professional: $49 /month | Team: $129 /month | Business: $599 /month 

Sendible: A Good Social Media Companion 

Sendible is the perfect partner for social media managers. You can reply to comments from within the app, so you don’t have to switch between apps. This is one of its best features. Sendible is preferred by agencies and places where you need to collaborate with teams. 

Features :

  • Team Collaboration 
  • One-click reports
  • Batch scheduling content 
  • Provides preview of content before it goes live

Compatible Apps : Facebook, Twitter, LinkedIn, Pinterest 

Pricing : The creator plan allows you to add 6 social profiles, 1 user and get one-click reports only for $29 per month. Social media managers and content creators can save $4 with a yearly subscription. 

So the next time you’re wondering how to simplify work, make sure you ‘Go social with automation!’ In the coming years, we will surely witness growth in high-quality social media automation apps. But for now, tell us your favorite!

Which social media management apps are you currently using? 

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