Google Search Ads are the best way to enhance your sales. But it works only when you know how to use this amazing tool effectively. You have to grab your target audience’s attention in a fraction of time and with only 30 characters allowed in the headline. Although it may seem challenging to compile an ad, some businesses are nailing it with their amazing copywriting!
Let’s have a look at the 10 Best Google Search Ad Examples from various industries that you can take inspiration from, and will help you to compile your next ad effectively.
JBL is an electronic company that sells headphones and speakers for over a decade. Use of the brand name, live pricing extension, and call to action ad extensions are the takeaways from the JBL ad.
Click is a UK-based SEO service provider company. Through their Google Search ads, they have cracked the code of building trust and reputation among their users. The key to this is their simple ads that get straight-to-the-point.
Upwork is an online freelancing workspace. Their ads talk about their users more than the company itself. Their Google Search ads have a great call to action and excellent second headlines reinforcing the first.
Converse, along with a marketing agency named Anomaly created an interesting marketing campaign, where they used to start conversations with users which were relevant to what users were searching for, instead of popping the ads on their feed.
The Snickers ad “You’re Not You When You’re Hungry” campaign was epic. You may remember their video ads more than the Google Search ads. They showed their ad to a user who accidentally spelled the incorrect spelling while searching on Google. How cool is that! Now refresh your memory with their amazing tv commercials.
Kleenex: It’s a fact that we all seek Google’s help instead of going to the doctor when we catch a cold. Kleenex took the advantage of this and designed its campaign around it. This campaign won the “Best Use of Digital Media” 2013 award.
Alec Brownstein is not a company but a person. This brings me to the question, have you ever googled your name? In 2009 Alec was looking for a job and he used Google Search ads to target 5 creative directors. 4 out of the 5 targeted directors gave him an interview and 2 of them even offered him a job. The total cost of this campaign was just $6!
Read Next: PAID SEARCH CAN HELP YOUR BUSINESS, HERE’S HOW
Sky News used highly specific keywords which means per click fees were low. They wanted to target the audience searching for specific news stories.
talkSPORT used embeddable widgets, complete with scrollable content to grab the visitor’s attention. These widgets were in a scrollable HTML format, rather than the traditional RSS feed.
Apple lists product benefits clearly in their ad and have a monthly pricing system to make the cost seem affordable. This helps apple to protect their market share.
